Photography consultant
Jim Colton recently published part 1 of a 3 part series called
"The Perfect Portfolio: A Photographer's Guide." Colton was the photography editor of Sports Illustrated and has previously worked for the Associated Press and Newsweek.
He stressed 10 key points to focus on to achieve the ultimate portfolio. The biggest dilemma is creating a portfolio that is marketable and showcases their "photographic soul."
1. Be original. Show creativity in your thought process to be different from everyone else. Colton stresses that "
imitation is NOT the sincerest form of flattery."
2. Content is King. Make sure your content is better than anyone elses. Since nobody wants to buy an inferior product, make sure your work reflects you and is your calling card.
3. Editing.
“Your portfolio is only as good as your weakest picture!” With that in mind, keep your emotions out of it and only show your best work.
4. Quality. You need to follow the basic rules and make sure all your photos are appropriately exposed, toned, cropped, and captioned.
5. Personal Project or story. This part of the portfolio is key because it shows the photographer can tell a story all the way through with a beginning, middle, and end. Also it shows that the photographer can shoot a subject with variety of lenses and angles.
6. Portraits. Portraits are a key part of a photographers portfolio. If you are good at all portraits, sports, business, daily life, then it will help you land more freelance opportunities. They should be an equal balance of creativity and newsworthiness.
7. Clips. You should have PDF copies of publications that your photo ran in. It shows what editors think of your work and how they play them on a page. A 6 column photo says more than a 1 inch photo that ran the size of a postal stamp.
8. Promo Cards. Promo cards are an underutilized tool when it comes to promoting your work. Cards should have all of your contact information in an easy to read format.
9. Digital vs. Print Products. Both your hard copy portfolio and website need to be equally strong and impactful. They should both easily convey the strength of your work and be able to get you a job.
10. Keep it Current. Your portfolio should always be changing because ideally you should always be producing better work. Don't become emotionally attached to photos and know when it is time to replace one.